Styled to Rock (2013) – Competition for Project Runway?
Actors: Rihanna, Pharrell Williams, Erin Wasson, Mel Ottenberg
Duration: 42 min
So I guess Bravo-TV tried to come up with a new and unique show that could compete with Project Runway, which was aired on Bravo-TV for five seasons. But after the contract with NBCUniversal was over the producers decided to leave Bravo and go to Lifetime. Of course there have been disputes over the show, and even a lawsuit followed, but eventually the networks arranged a settlement.
So the concept is simple: 12 designers compete for a grand prize which includes a cash prize of 100,000 Dollars, a fashion spread in Glamour Magazine, and the chance to be a part of Rihanna’s very own design team. Each week they have to design an outfit for a certain celebrity. During the progress of creating the perfect outfit, the judges decide who will be able to showcase their work to the special guest judge, which is the celebrity the challenge is tailored for, and who will be up for elimination.
Having watched the first episode of Styled to Rock, I have to say that it doesn’t reach the quality of Project Runway or any or any other fashion design show. The only reason why this show might get a decent rating is Rihanna, who is executive producer and host of the show. Apparently she picked out the designers personally, but if those designers are the best she could find, the fashion world is in big trouble. So far we have seen horrible construction, absolutely no sewing skills, scary bad fits, and a cheap choice of fabric. I did not like any of the contestants so far, because their appearances seemed very staged and over the top, but I did like the fact that a lot of them are in their thirties and forties, and not only young people who just made it out of college.
The judges are fashion icon and singer Pharrell Williams, model Erin Wasson, and Rihanna’s stylist Mel Ottenberg, who also took the mentor role. I don’t want to degrade anyone, but do a fashion icon, a model and a stylist really have the same knowledge a fashion designer established while actually being a part of the fashion industry, and working in it? Do they know about construction, seam allowance, or a perfect hemline? I don’t know. I mean let’s be honest, even if a singer,model, actor, or whoever runs his own fashion line they might do a sketch or tell their team what they want them to produce, but I doubt that that they know about the process. So why didn’t they have a fashion designer in the judge panel? Do the contestants know how about those things? I am sure they don’t, some of them have probably never heard of pattern making either. Are the judges likable? I don’t know yet. And Rihanna seems nice and cute and sweet, but for her being the face of the she shows it for a very little time.
I am not digging the idea of the show at all. Why would we need another fashion in the first place? And what does this show say about the fashion industry? The only message I got from this episode was that the most horrible and talentless designer can be the most successful person in this world as long as they are the personal designer for a celebrity. How encouraging in that for all the struggling designers, who now know that talent doesn’t even matter?
I think the show has potential to be a success among Rihanna fans and people who want to see drama and care more about seeing celebrities rather than talented people putting on a decent show. But like I said, this was only my impression after one episode.
I wonder why can’t people stick to their expertise. Rihanna should look for a singer and not a fashion designer. I even think the show would feel fresher or different if she was looking for a stylist. At least that would be different.
I wish everyone involved with this show good luck, but I know I will not tune in anymore. I appreciate talent and quality.
Image sourced from style.mtv.com